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Who are we?

Fresh

adjective
1. New or different

Synonyms: new, recent, latest, up-to-date, modern, original, different, innovative, revolutionary

The Fresh Culture is a movement that promotes and supports innovative thinking, acts of kindness, & equality across the globe. In May 2014, the two Co-CEO's of the company, Nailah Khatri and Kristopher Jeffries, decided to start Fresh Clothing Co. Since then, they have launched The Fresh Culture, the parent company to its subsidiary companies, Fresh Clothing Co. Fresh Records & Turn Up Nation Records.